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Investment Philosophy

Investing with Discipline, Not Emotion

Markets reward discipline over time - not prediction. Our investment philosophy revolves around evidence-based investing and strategic, long-term allocations. We generally embrace a Passive Investment Approach. 

Why Passive Investing?

Extensive research has displayed that, over time, most active managers underperform their benchmark and the costs of active management significantly impact returns. Additionally, tax efficiency matters more than most investors realize, so a poorly constructed actively managed portfolio could perform worse than a passive approach and cause unnecessary tax burdens. The goal is not to chase performance. . . the goal is to capture market returns efficiently and sustainably over a long period of time.

When Active Management Matters

Active portfolio management can play a role in certain market conditions. For instance, interest rate environments create opportunities for duration positioning, laddering strategies, and credit analysis when it comes to choosing specific bonds for your portfolio. On the equity side, selectively investing in undervalued companies or sectors may enhance long-term results under the right conditions. Our active strategies are used thoughtfully, not speculatively.

Risk: The Most Misunderstood Concept in Investing

The goal of your portfolio is not to build the highest possible net worth. The goal is to sustain your financial plan and stick to it. More growth requires more risk. More risk increases portfolio volatility. More volatility increases the chance of you abandoning the plan.

So we ask...

Why take more risk than you need?

Your portfolio should be tailored to your time horizon, income needs, emotional tolerance, and financial goals. If your plan works at a 6% return assumption, why build a portfolio that requires 10% and introduces unnecessary volatility?

We build portfolios designed to support your life - not to impress at dinner parties.

Copyright © 2026 by Targeted Financial Planning LLC. All rights reserved.

Targeted Financial Planning LLC is a registered investment adviser headquartered in Pennsylvania. | Disclosures

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